After we have a prototype and the gameplan, it’s time to launch it into crowdfunding! Your product will have 30 days to reach its minimum purchase goal, and we’ll be sure to let you know what that is (usually between 100 and 200 units) as well as the price. When we launch the product, you’ll be the first to know so you can tell your friends and family, and then we’ll let the voters get second dibs. Following that, we announce its release in a newsletter to our entire email database - right now, over 500,000 people - and then will begin to advertise it on Facebook.
If enough people purchase the garment during crowdfunding (meaning we have enough orders to go into production) then we make it! Purchasers usually get their products within 2-4 months